http://www.nicolelandry.com Nicole Landry Fri, 14 Sep 2012 17:37:30 +0000 http://www.nicolelandry.com en http://www.nicolelandry.com/Cole-Haan-Mobile-Strategy http://www.nicolelandry.com/following/nicolelandry.com/Cole-Haan-Mobile-Strategy Fri, 14 Sep 2012 17:37:30 +0000 Nicole Landry 1651686 A three phased social media strategy for Cole Haan. The document included initiatives for existing channels (facebook, twitter), barcodes and mobile app features. Contribution: Led the strategy and developed mobile and social initiatives. Work included: Research, wireframes and documentation. <img src="http://payload.cargocollective.com/1/1/41234/1651686/CH1_1500.jpg" width="1000" height="696" width_o="1000" height_o="696" src_o="http://payload.cargocollective.com/1/1/41234/1651686/CH1_o.jpg" data-mid="8106303" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1651686/CH2_1500.jpg" width="1000" height="696" width_o="1000" height_o="696" src_o="http://payload.cargocollective.com/1/1/41234/1651686/CH2_o.jpg" data-mid="8106304" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1651686/CH3_1500.jpg" width="1000" height="696" width_o="1000" height_o="696" src_o="http://payload.cargocollective.com/1/1/41234/1651686/CH3_o.jpg" data-mid="8106306" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1651686/CH4_1500.jpg" width="1000" height="696" width_o="1000" height_o="696" src_o="http://payload.cargocollective.com/1/1/41234/1651686/CH4_o.jpg" data-mid="8106308" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1651686/CH6_1500.jpg" width="1000" height="696" width_o="1000" height_o="696" src_o="http://payload.cargocollective.com/1/1/41234/1651686/CH6_o.jpg" data-mid="8106310" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/41234/1651686/CH5_1500.jpg" width="1000" height="696" width_o="1000" height_o="696" src_o="http://payload.cargocollective.com/1/1/41234/1651686/CH5_o.jpg" data-mid="8106309" border="0" align="left"/> A three phased social media strategy for Cole Haan. The document included initiatives for existing channels (facebook, twitter), barcodes and mobile app features. ... http://www.nicolelandry.com/ShopStyle http://www.nicolelandry.com/following/nicolelandry.com/ShopStyle Mon, 23 Jul 2012 13:56:45 +0000 Nicole Landry 3800038 ShopStyle is a social shopping website that offers users an expansive amount of products, paired with clever find and browse tools. My relationship with ShopStyle started when I was at Code and Theory. Now as an independent freelancer, they've reached out for help on some additional projects as they move towards a full redesign. The projects haven't been released to the public yet, therefore are confidential and can't be posted. The work focuses on key features and pages of their site, devising social strategies and collaborating closely with their internal team. If you have questions about this project, please reach out. <img src="http://payload75.cargocollective.com/1/1/41234/3800038/shopstyle.jpg" width="559" height="468" width_o="559" height_o="468" src_o="http://payload75.cargocollective.com/1/1/41234/3800038/shopstyle_o.jpg" data-mid="19782086" border="0" align="left"/> ShopStyle is a social shopping website that offers users an expansive amount of products, paired with clever find and browse tools. My relationship with ShopStyle... http://www.nicolelandry.com/Nike-Commerce-Strategy http://www.nicolelandry.com/following/nicolelandry.com/Nike-Commerce-Strategy Tue, 29 May 2012 17:59:54 +0000 Nicole Landry 1192869 A 100+ page strategy document that focused specifically on the product detail page, quickviews and mobile representation within the retail commerce landscape. The document included industry research, competitive analysis, detailed criteria and scorecards, commerce trends, recommendations and directive tactics. Contact me to learn more about this piece. Contribution: Led the project. <img src="http://payload.cargocollective.com/1/1/41234/1192869/Screen shot 2011-03-19 at 7.00.20 PM_1500.png" width="872" height="607" width_o="872" height_o="607" src_o="http://payload.cargocollective.com/1/1/41234/1192869/Screen shot 2011-03-19 at 7.00.20 PM_o.png" data-mid="5752319" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1192869/Screen shot 2011-03-19 at 7.01.31 PM_1500.png" width="832" height="620" width_o="832" height_o="620" src_o="http://payload.cargocollective.com/1/1/41234/1192869/Screen shot 2011-03-19 at 7.01.31 PM_o.png" data-mid="5752332" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1192869/successfulpdp_1500.png" width="936" height="620" width_o="936" height_o="620" src_o="http://payload.cargocollective.com/1/1/41234/1192869/successfulpdp_o.png" data-mid="8142460" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1192869/standard_1500.png" width="936" height="667" width_o="936" height_o="667" src_o="http://payload.cargocollective.com/1/1/41234/1192869/standard_o.png" data-mid="8142640" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1192869/editorialized_1500.png" width="936" height="620" width_o="936" height_o="620" src_o="http://payload.cargocollective.com/1/1/41234/1192869/editorialized_o.png" data-mid="8142456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1192869/graduallyreveal_1500.png" width="936" height="620" width_o="936" height_o="620" src_o="http://payload.cargocollective.com/1/1/41234/1192869/graduallyreveal_o.png" data-mid="8142457" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1192869/minimobile_1500.png" width="936" height="720" width_o="936" height_o="720" src_o="http://payload.cargocollective.com/1/1/41234/1192869/minimobile_o.png" data-mid="8142639" border="0" align="left"/> A 100+ page strategy document that focused specifically on the product detail page, quickviews and mobile representation within the retail commerce landscape. The... http://www.nicolelandry.com/Wheelz http://www.nicolelandry.com/following/nicolelandry.com/Wheelz Mon, 07 May 2012 23:46:32 +0000 Nicole Landry 3360543 http://www.wheelz.com/ Wheelz is a local startup that brings car sharing to campuses across the country. I worked with Wheelz to design the user experience for their initial launch on the Stanford campus. My trusted friends at Cuban Council created the branding and visual design. <img src="http://payload53.cargocollective.com/1/1/41234/3360543/Wheelz_home_sized_1500.jpg" width="1100" height="1546" width_o="1100" height_o="1546" src_o="http://payload53.cargocollective.com/1/1/41234/3360543/Wheelz_home_sized_o.jpg" data-mid="17266588" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_home_default_1500.jpg" width="1100" height="1697" width_o="1100" height_o="1697" src_o="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_home_default_o.jpg" data-mid="17266521" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_sept15_home_1500.jpg" width="1100" height="1696" width_o="1100" height_o="1696" src_o="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_sept15_home_o.jpg" data-mid="17266554" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_flow1_1500.jpg" width="1100" height="1697" width_o="1100" height_o="1697" src_o="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_flow1_o.jpg" data-mid="17266520" border="0" align="left"/><img src="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_flow_1500.jpg" width="1100" height="861" width_o="1100" height_o="861" src_o="http://payload53.cargocollective.com/1/1/41234/3360543/wheelz_flow_o.jpg" data-mid="17266518" border="0" align="left"/> http://www.wheelz.com/ Wheelz is a local startup that brings car sharing to campuses across the country. I worked with Wheelz to design the user experience for... http://www.nicolelandry.com/Sherpa http://www.nicolelandry.com/following/nicolelandry.com/Sherpa Tue, 28 Jun 2011 23:48:34 +0000 Nicole Landry 1659299 I was tasked with concepting and designing a fictitious digital platform within a quick two day timeframe. The ask was to create a platform that improves upon the travel experience for Gen Y. The idea: Sherpa With a saturation of online travel resources (research, guides, reviews, booking, etc), how can we have a unique offering? How can we take the chore out of researching? Easy. Have a Sherpa do it for you. Can we make it personal, relatable, easy, and maybe even fun? Ok, a very smart and friendly Sherpa. <img src="http://payload.cargocollective.com/1/1/41234/1659299/sherpa1_1500.png" width="688" height="621" width_o="688" height_o="621" src_o="http://payload.cargocollective.com/1/1/41234/1659299/sherpa1_o.png" data-mid="8142075" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1659299/sherpa2_1500.png" width="688" height="621" width_o="688" height_o="621" src_o="http://payload.cargocollective.com/1/1/41234/1659299/sherpa2_o.png" data-mid="8142076" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1659299/sherpa3_1500.png" width="688" height="621" width_o="688" height_o="621" src_o="http://payload.cargocollective.com/1/1/41234/1659299/sherpa3_o.png" data-mid="8142077" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1659299/sherpa4_1500.png" width="688" height="621" width_o="688" height_o="621" src_o="http://payload.cargocollective.com/1/1/41234/1659299/sherpa4_o.png" data-mid="8142078" border="0" align="left"/>l<img src="http://payload.cargocollective.com/1/1/41234/1659299/sherpa5_1500.png" width="688" height="621" width_o="688" height_o="621" src_o="http://payload.cargocollective.com/1/1/41234/1659299/sherpa5_o.png" data-mid="8142081" border="0" align="left"/> I was tasked with concepting and designing a fictitious digital platform within a quick two day timeframe. The ask was to create a platform that improves upon the... http://www.nicolelandry.com/Hobnobber-Mobile-App http://www.nicolelandry.com/following/nicolelandry.com/Hobnobber-Mobile-App Mon, 27 Jun 2011 17:00:42 +0000 Nicole Landry 1651613 Hobnobber is a mobile application that helps people meet and develop new relationships in a variety of social settings. I collaborated with the startup to define the PRD and design the user experience fo the alpha version of their app Additionally, Nelson Cash, a terrific branding agency out of Chicago, worked with my wireframes to create the visual design. <img src="http://payload.cargocollective.com/1/1/41234/1651613/hobnobber_comps.jpg" width="551" height="497" width_o="551" height_o="497" src_o="http://payload.cargocollective.com/1/1/41234/1651613/hobnobber_comps_o.jpg" data-mid="17264871" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1651613/hobnobber_screens_2-1_1500.jpg" width="960" height="520" width_o="960" height_o="520" src_o="http://payload.cargocollective.com/1/1/41234/1651613/hobnobber_screens_2-1_o.jpg" data-mid="17265051" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1651613/Hobnobber_wf_5_25_1_Chat_Icebreaker_1500.jpg" width="1300" height="575" width_o="1300" height_o="575" src_o="http://payload.cargocollective.com/1/1/41234/1651613/Hobnobber_wf_5_25_1_Chat_Icebreaker_o.jpg" data-mid="17265212" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/1651613/hobnobber_wires1_1500.jpg" width="1200" height="898" width_o="1200" height_o="898" src_o="http://payload.cargocollective.com/1/1/41234/1651613/hobnobber_wires1_o.jpg" data-mid="17264973" border="0" align="left"/> Hobnobber is a mobile application that helps people meet and develop new relationships in a variety of social settings. I collaborated with the startup to define... http://www.nicolelandry.com/NikeStore-MyLocker http://www.nicolelandry.com/following/nicolelandry.com/NikeStore-MyLocker Mon, 03 Jan 2011 19:04:47 +0000 Nicole Landry 900071 http://store.nike.com/ A redesign of a few of NikeStore's core functionalities, including Save to myLocker and Registration. Tooltips, iconography, and dynamic interactions aid users in understanding the utilities. Contribution: Interaction design. Work included: Wireframes. <img src="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_1_1500.jpg" width="800" height="488" width_o="800" height_o="488" src_o="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_1_o.jpg" data-mid="4311990" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_2_1500.jpg" width="800" height="488" width_o="800" height_o="488" src_o="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_2_o.jpg" data-mid="4311988" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_3_4_1500.jpg" width="800" height="488" width_o="800" height_o="488" src_o="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_3_4_o.jpg" data-mid="4312108" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_4_1500.jpg" width="800" height="488" width_o="800" height_o="488" src_o="http://payload.cargocollective.com/1/1/41234/900071/mylocker_ID_4_o.jpg" data-mid="4311986" border="0" align="left"/> http://store.nike.com/ A redesign of a few of NikeStore's core functionalities, including Save to myLocker and Registration. Tooltips, iconography, and dynamic... http://www.nicolelandry.com/EA-Autolog-iPhone-App http://www.nicolelandry.com/following/nicolelandry.com/EA-Autolog-iPhone-App Mon, 03 Jan 2011 18:37:22 +0000 Nicole Landry 896756 A social applicaiton that connects EA Autolog users around the new Need for Speed game. The app encourages continued game playing by giving users an experience to compare stats, connect with each other, invite friends, and learn about game news. Contribution: Led the interaction design of the project. Work included: Flowcharts and wireframes. (Wireframes shown below). <img src="http://payload.cargocollective.com/1/1/41234/896756/EAmobile_wires_v9-2_new_1500.png" width="1000" height="1476" width_o="1000" height_o="1476" src_o="http://payload.cargocollective.com/1/1/41234/896756/EAmobile_wires_v9-2_new_o.png" data-mid="4309475" border="0" align="left"/> A social applicaiton that connects EA Autolog users around the new Need for Speed game. The app encourages continued game playing by giving users an experience to... http://www.nicolelandry.com/NikeStore-Doernbecher http://www.nicolelandry.com/following/nicolelandry.com/NikeStore-Doernbecher Mon, 03 Jan 2011 17:59:16 +0000 Nicole Landry 896748 Doernbecher A unique shopping experience within the NikeStore framework that benefits the Doernbecher Hospital Foundation. The annual effort raises money for clinical programs and hospital construction to provide care for uninsured children. The site blends storytelling with commerce and philanthropy. Contribution: Interaction design. Work included: Flowcharts, sketches, and wireframes. <img src="http://payload.cargocollective.com/1/1/41234/896748/home_2_1_1500.jpg" width="800" height="816" width_o="800" height_o="816" src_o="http://payload.cargocollective.com/1/1/41234/896748/home_2_1_o.jpg" data-mid="4312701" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/896748/DOERNBECHERhome2_1500.jpg" width="800" height="710" width_o="800" height_o="710" src_o="http://payload.cargocollective.com/1/1/41234/896748/DOERNBECHERhome2_o.jpg" data-mid="4311399" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/896748/doernbecher_ID_home_1500.jpg" width="800" height="773" width_o="800" height_o="773" src_o="http://payload.cargocollective.com/1/1/41234/896748/doernbecher_ID_home_o.jpg" data-mid="4311537" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/896748/doernbecher_ID_detail_1500.jpg" width="800" height="773" width_o="800" height_o="773" src_o="http://payload.cargocollective.com/1/1/41234/896748/doernbecher_ID_detail_o.jpg" data-mid="4311538" border="0" align="left"/> Doernbecher A unique shopping experience within the NikeStore framework that benefits the Doernbecher Hospital Foundation. The annual effort raises money for... http://www.nicolelandry.com/Pepcid-Dream-Visualizer http://www.nicolelandry.com/following/nicolelandry.com/Pepcid-Dream-Visualizer Mon, 03 Jan 2011 17:45:15 +0000 Nicole Landry 896755 http://www.maxmydream.com/ A visualization engine where a user can input their dream (140 characters or less) and see that dream come to life in one-of-a-kind sequence sourcing related illustrations, imagery, and animations. Contribution: Led the user experience of the project. Work included: Concept development, strategy, 16,000+ word taxonomy, mental modeling, and interaction design. <img src="http://payload.cargocollective.com/1/1/41234/896755/pepcid_intro_1500.png" width="675" height="445" width_o="675" height_o="445" src_o="http://payload.cargocollective.com/1/1/41234/896755/pepcid_intro_o.png" data-mid="4660844" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/41234/896755/pepcid_dresm1_1500.png" width="675" height="441" width_o="675" height_o="441" src_o="http://payload.cargocollective.com/1/1/41234/896755/pepcid_dresm1_o.png" data-mid="4660846" border="0" align="left"/> http://www.maxmydream.com/ A visualization engine where a user can input their dream (140 characters or less) and see that dream come to life in one-of-a-kind...