Content strategy and site redesign for Katespade.com (2009). The design included features that blended Kate Spade's products, lifestyle-focused editorial, and emerging social efforts. One of the new features included a lifestyle board/feed of aspirational imagery with Kate Spade products (this was pre-Pinterest, back in 2009). The user became inspired, engaged and guided to purchase.
Work included: UX direction, strategy, wireframes and design.