Product Strategy & Design Leader

GENERATION TUX: Usability Testing

Generation Tux is a recent retail venture by George Zimmer, of Men's Warehouse. Generation Tux is a tuxedo-rental-meets-event-planning website aimed at young adults on a budget.

I was hired to lead the formal usability testing, as well as create designs based off the testing recommendations (see more here).

Work included: Creating a testing/recruitment screener and testing script, facilitating the testing, synthesizing results, providing UX direction & recommendations, updated wireframes and interactions.