Primary.com launched spring 2015 as the destination for kids clothing essentials. The site sells only classic pieces that serve as a starting point to a kid's wardrobe (with each item selling for under $25).
I was hired to consult Primary as they began designing the commerce experience. We took a unique approach to the user experience, treating clothing items like consumable products (diapers, paper towels, etc). The MyCloset feature inspires users to re-order the same product (in a different color or a new size). The process is quick and easy... and a lot more fun than the typical Order History page.
The main commerce flow also emphasizes ordering multiples, in different sizes and colors - directly from the product detail page. This advanced feature points to the audience segment shopping for multiple kids across different ages and genders.
Work included: Commerce strategy, wireframes and design.
Blinker connects individual car seller and buyers while enforcing honesty and fair pricing.
Work included: User journeys, sketches, and designs.
A white-label TV/VOD viewing experience capitalizing on convergent design.
Work included: Product strategy, UX and design across the four platforms (mobile, tablet, desktop, TV).
Giftly wanted to pivot from their e-gift (money transaction) product to a solution that was more experiential for recipients. I was hired to help with the product strategy, MVP, and design of the new Giftly (a responsive website).
Work included: User research and interviews, MVP definition, archetypes, architecture, wireframes and design.
Identity and design by Cori Rocklein
Shopstyle needed engaging tools and features to make it easier (and fun) for users to shop from the thousands of brands on their site. They were also introducing a new category, Kids, that would require extra consideration with a unique taxonomy.
Work included: Strategy (focus: social, experience, commerce) and Wireframes.
A white-label NFL app including in-game features, as well as videos, stats, and other content.
Work included: Wireframes and design.
The Hobnobber app uses the social graph to connect people and inspire them meet in person through a variety of offline activities.
Work included: Wireframes and design.
A hefty strategy document focused specifically on the product detail page, quickviews, and mobile representation within the retail commerce landscape. The document included industry research, competitive analysis, detailed criteria and scorecards, commerce trends, recommendations and directive tactics.
Work included: Research and strategy (social, commerce, experience).
Nike+ mobile training ideas, focused on tools for the new athlete and Nike+ certified trainers.
Work included: Strategy, sketches
Website strategy and design highlighting features that blend Kate Spade's products, editorial, and emerging social efforts. The user is engaged and guided to purchase.
Work included: Strategy and design.
2006/2007 MFA graduate thesis project.
A comprehensive running system prototype, including a wearable touchscreen device and web application.
Work included: Strategy, R&D, IA, content strategy, wireframes, design (hardware, mobile, web) and prototyping.
The Bay Citizen is a local non profit news organization owned by CIR (Center for Investigative Reporting). They needed a new site that promoted user engagement and innovation in journalism.
Work included: Experience strategy, new feature list (PRD), IA, and wireframes.
A Comcast set top box application where users can manage and play music videos.
Work included: IA, UX, and design
Good Eggs offers pickup and delivery of groceries sourced from local farmers & foodmakers. The service has expanded beyond SF, with users and vendors across the Bay Area (and soon, the country). They needed a redesign that focused on the local aspect by offering map-based tools and customization for both the user and farmer/foodmaker.
Work included: Strategy (product and content), sketches, and design.